How To Maximize Your Adsense Earnings
by Bernie Alexander
Most webmasters know that Adsense generates a sizeable
chunk of advertising income. That is why many of them use
it to go after high paying keywords. They even purchase
high paying keyword list that are suppose to escalate
thier Adsense earnings, build content driven sites and yet
fail to make the money they desire. What are they doing
wrong?
A major problem is no traffic. No matter how good the
information on your site is, if not many people see the
site, your dream of making a good income from Adsense will
not be realized.
In order to get the traffic one thing you must do is
optimize your site navigation. For many this is a new way
of thinking.
But stop for a moment and think about how visitors are
using your website. After a visitor has landed on a
certain page, they have the tendency to click on another
page that sounds interesting.
They get there because of the other links that appears on
a page that they initially landed on. This is site
navigation. It is all about enabling visitors to move
about your site. And one way of maximizing your Adsense
earnings.
A typical website has menu links on each page. The wording
on these links is what grabs a visitor's attention and
gets them to click on one of the links that will take them
to another page of that website. Links that have "free' or
"download" are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving
traffic to your high paying pages. There are some websites
that are getting a lot of traffic from search engines, but
have low earnings. The trick is to try and use come
cleverly labeled links to get the visitors off that page
and navigate them to the higher earning ones. This is one
great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for
you and you website, you need two pieces tools. Something
to track and compare and some high earning pages you want
to funnel your site traffic to. An option is to select a
few of your frequently visited pages. This is ensuring
faster results.
Now, the next thing to do is think of ways to get visitors
from the first page to the link that will take them to
your high earning pages. Come up with a catchy and unique
description for the link. Think of something that people
do not get to see everyday. This will trigger their
curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers' attention.
There is no limitation to what you can do to make your
link stand out. In order to have a successful Adsense site
you must do everything legally, ethically and morally
possible to achieve that goal. Just be creative. As far as
many Adsense advertisers are concerned, there are no
written and unwritten laws to follow regarding what they
write. Just as long as you do not overstep the guidelines
of the search engines you should not have a problem.
Also remember that it is all about location, location and
location. Once the perfect attention grabbing description
has been achieved, you have to identify the perfect spot
on your page to position that descriptive link so that
your site visitors will click on it. For more information
about which ad formats do the best, check
http://www.adsenselady.com.
There is nothing wrong with visiting other websites to see
how they are going about maximizing their site navigation.
"Hot pages" or "Most read" lists are very common and
overly used already. Get to know the ones that many
websites are using and do not try to imitate them.
Another way of doing it is to try and use different texts
on different pages. That way you will see the ones that
work and what does not. Try to mix things around also.
Test your ad formats by putting links on top and sometimes
on the bottom too, then tracking each to see which format
worked best. You will very quickly be able to tell which
ones are getting the most clicks and which ones you might
want to remove.
Finding the optimal site navigation style requires
formatting and testing, then reformatting and testing.
Let the testing begin!
About the Author
Bernie Alexander is known as "The Adsense Lady" and has helped 1, 000's of Internet marketers to go from flat broke to making money using non-seo adsense techniques. Grab your free special report "Five Profitable No SEO Needed Adsense Techniques" by sending a blank email to adsenselady@aweber.com. For more adsense money making tips check out http://netmarketer-reviews.com/adsenlady-goart.htm.