Clickbank Products

Ebook Google Adwords

Google Welcomes Talent - Google Adwords Performance Based on Quality Score

Ebook Google AdwordsBack in the good old days, AdWords worked in a very basic way. The higher you pay per click, the higher your add position on the first page. Simple. There are a lot of other PPC networks still operating on this model and that is one reason nobody can remember their names. Google dragged it's advertisers kicking and screaming into the new Quality score based bidding system, the game completely changed. Google AdWords no longer works on a "highest bid wins" system but on a rather confusing and sometimes illusive set of quality criteria. Some people find it very difficult to get their heads around how this "quality" effects their bid prices and ultimately their ROI. Quality score calculated on places, one for account level quality score, and the other one is keywords quality score. Here we will discuss the keyword quality score. how does it get calculated and how it influence the campaign progress and ROI.

Quality score is only derived by the performance history of your specific keywords in return it controls the two basic parameters called ad rank, and bid value. if the keyword quality score is not good then your keywords most likely will not trigger the ads. But if the same keyword is high in quality score then with lower bid value, keywords will display the ads on higher positions. this philisophy of quality score is bit confusing if you are not taking into consideration the Account Performance. Account performance related with the keywords is simply your CTR, Click through Rate. if the CTR value is low for your keyword then Quality score value will be low. CTR is calcluated based on the number of times your add clicked devided by the number of times your displayed. for example if your ad displayed for 1000 times and it is clicked only twice then CTR is 2/1000. A keyword's CTR is a strong indicator of its relevance to the user and the overall success of the keyword.Well targeted keyword that shows a similarly targeted ad is more likely to have a higher CTR than a general keyword with non-specific ad text. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.

For good CTR keywords, the quality score value is higher and it will allow you to place your ads on better position as compared with your competitors. this new phenomenon revolutionary change by Google Adwords has brought many new opportunities for advertisers and young talent to take Pay Per Click Advertising as a career. To get best results from your Google Account you need to operate productive advertising campaigns and the campaigns must have good CTR value. There are advertisers and media groups in late 2006, those employed pay per click media for brand promos, to build the awareness of the brand with minimum CTR value. this way the have caused a huge loss to the industry. secondly Google aim is to provide the best match information to the user and this only can be fulfiled if Google considers the value of information. and it does.


Ebook Google Adwords

13 Mar 2012 at 6:49am



Next page: Adsense Affiliate Programs


Bookmark/Share This Page:

ADD TO DEL.ICIO.US ADD TO DIGG ADD TO FURL ADD TO NEWSVINE ADD TO NETSCAPE ADD TO REDDIT ADD TO STUMBLEUPON ADD TO TECHNORATI FAVORITES ADD TO SQUIDOO ADD TO WINDOWS LIVE ADD TO YAHOO MYWEB ADD TO ASK ADD TO GOOGLE ADD TO MAGNOLIA ADD TO NING ADD TO RAWSUGAR ADD TO SPURL ADD TO TAGTOOGA

Bookmark and Share


Clickbank Products


Ebook Google Adwords News


Google AdSense Quality Score Details Wanted - Search Engine Roundtable

18 Apr 2014 at 7:13am 

Google AdSense Quality Score Details Wanted
Search Engine Roundtable
Google AdSense logo We all know that Google AdWords used quality score as a major factor with ranking ads and with that, they have added features over the years to communicate to advertisers how they can improve their quality score. Here is an example ...



Read more...


Google AdSense

17 Apr 2014 at 7:24am  With Google AdSense, you can earn money from your online content.

Read more...


AdSense - Wikipedia, the free encyclopedia

17 Apr 2014 at 2:52am  Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media ...

Read more...



Magento Go Ecommerce Solutions

Amazon Bestsellers


Google Adwords Setup eBook
By: Paul Gregory
Price:


Google Adwords - Wie Sie mit nur einem eBook alles über Google Adwords Werbung erfahren! (German Edition)
By: Sandra Christiansen
Price:

Amazon Disclaimer: Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of these products.