Click Ring Adsense Group
Meet Adwords, AdSense, Get Paid smartly
AdSense is one of the best ways to monetize your web traffic. People see those little Ads by Google tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google. They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad.
AdSense is one of the best ways to monetize your web traffic. People see those little Ads by Google tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google. They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we are getting ours each month. How AdWords Works AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad? Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will. Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That's if the keywords on your site match the keyword requirements of the brand spanking new ad, of course. They can't buy their way to the top Google doesn't simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad's placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it's more popular with Google's audience. I say in theory because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong. Personally, I'm not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I'm sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.
Source: Free Articles from ArticlesFactory.com
Next page: Adsense Affiliate Programs
Bookmark/Share This Page:
Click Ring Adsense Group News
Paying writers with Google Adsense ads is 'fairer' claims Apple-centric ... -...16 Oct 2014 at 11:02am
Paying writers with Google Adsense ads is 'fairer' claims Apple-centric ...
Prominent Apple blog 9to5Mac pays its staff with Google Adsense ads embedded in each writer's news posts - meaning the more popular a reporter's stories are, the larger their salary. Speaking to Business Insider, Seth Weintraub who founded the site ...
and more »
AdSense Text Ads On Mobile Devices Get New Treatment - Marketing Land10 Oct 2014 at 3:29pm
AdSense Text Ads On Mobile Devices Get New Treatment
To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new look, shown above, the headline (in blue) and description are bigger than in former iterations. That's a good thing for users, no doubt.
and more »
Facebook May Become Bigger Than Google AdSense - Seeking Alpha (registration)25 Sep 2014 at 11:26am
Facebook May Become Bigger Than Google AdSense
Seeking Alpha (registration)
Assuming this is the case, Facebook's ARPU (average revenue per user) trends should improve considerably. Facebook (NASDAQ:FB) is set to launch a revamped version of Atlas next week, which is a demand-side platform that will allow advertisers to buy ...
and more »