Asense Music Descarga
How Smart Pricing Effects AdSense (TM) Publisher Revenues
I constantly receive phone calls from clients, prospective clients and reporters asking the same question - what percent of the keyword price does Google pay AdSense (TM) publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range I often give is 20% to 50% based on numerous conversations I have had with AdSense publishers.
While the precise percentage is not clear, what is evident is that the percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be lowering the price of ads (i.e., charging AdWords(TM) clients less) that appear on the sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.
Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, "Smart Pricing" was born.
Smart Pricing adjusts the value of clicks based on a number of factors such as time of day, type of content, and conversion tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action for the advertiser, such as a product sale, newsletter signup, etc. The example Google gave for Smart Pricing was that "a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras."
While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system - publishers get paid based on the quality of the traffic they provide to Google advertisers.
While the switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via the AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that the visitors click on the appropriate AdSense ads and buy that advertiser's product or service. A true win-win-win.
Article Tags: Smart Pricing
Source: Free Articles from ArticlesFactory.com
Next page: Adsense Affiliate Programs
Bookmark/Share This Page:
|
|
||
|
||
Asense Music Descarga News
Just the Facts. Yes, All of Them.
25 Mar 2012 at 12:00am 
BEVERLY HILLS, Calif. AT 7 years old, Gilad Elbaz wrote, ''I want to be a rich mathematician and very smart.'' That, he figured, would help him ''discover things like time machines, robots and machines that can answer any question.'' In the 34 years since, Mr. Elbaz has accomplished big chunks of these goals. He has built Web-traversing software...Read more...
My Blog Is Also Paying My Bills
26 May 2011 at 12:00am 
Casting the digital equivalent of a message-in-a-bottle into the Internet's vast sea of content, many people start Web sites or blogs hoping that they will find an appreciative audience for their precocious parrot videos, cupcake recipes or pithy commentary on everyday life. The dream, of course, is that they will develop a large and loyal...Read more...
Google Faces New Charges in European Antitrust Case
23 Feb 2011 at 12:00am BRUSSELS -- Google faced new accusations Tuesday that it was blocking a smaller European search service from competing on the Internet by restricting the use of Google's powerful system for attracting advertisers. A French company, 1plusV, which owns Ejustice.fr, one three European companies that have already filed charges against Google, said it...Read more...
