Google Adwords: The Guide to a Profitable Campaign

You know the saying: If you do what all others do, you will receive what all others receive - it's as simple as that. Actually, every advertiser should be forced to start his first campaign in Yahoo Search Marketing to learn the basics of online advertising before he's let loose on Google Adwords.

Here are a few ground rules:

Relevancy

If you want to sell your laptop, you wouldn't list the ad under desktops, would you? On the other hand, at Google Adwords the notion persists that the more adwords, the better - whether it fits or not.

Recently Google has increased the bid prices for non-relevant keywords dramatically - so it's worth it to match keywords to relevant adwords. This strategy pays off: conversion rates are rising and with them the ROI of the campaign.

AIDA

AIDA stands for Attention, Interest, Desire and Action. In conjunction with an Adwords campaign it means: a convincing headline is half the rent. It's important to place the search criterion in the headline and in the actual text of the ad.

Google bolds these keywords which increases CTR and makes the ad cheaper in the bottom line.

Adwords is a popular way to market products and services. The ads are immediately placed online and generate instant traffic.

Assuming that you know what you're doing, PPC campaigns are a very good way to earn money online.