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Free Website traffic for Pink Cows and Purple pigs: Link buildingby Paul Easton
Free search engine traffic, will need to have efforts on the area of link building. Offsite factors such as gaining backlinks, have shown to give proven results. Unfortunately some webmasters actually confuse Google by telling them and the other major search engines that that sell "purple pigs" when actually they sell pink cows.
Then, as if to make it worse, they miss the human or "real factor". This was provided in a recent interview on a top ranking site in a very competitive industry, golf gifts. A search term that has over 20 million results and an estimated 57, 838 searches per month.
Lets consider a site that sells exclusive gifts, like pink cows and purple pigs. They plan a linking campaign and firstly aim at the first single keyword term "pink pigs" and so they structure the link text and description as follows:
"Pink Pigs" - All pink pig gifts - all sizes and shapes.
Using the anchor text "pink pigs"- to link back to the home page. Now lots of effort goes into seeking the correct links, aiming at this term. It progresses well and the ranking is achieved to every ones delight- " Look a number ranking for pink pigs! -we are really great!" - (large pat on the back)
Then the term goes of in hunt for the second term - purple cows and follows the same process. They achieve the same results- however they have dissolved the anchor text of the number of links and the first ranking achieved, drops. It then becomes a juggling game to get the ranking for both keywords.
Essentially the have Google "scratching its head" ....what is this page/site really about?
So what is the better option so as avoid this- two options:
Deep linking- This is the linking to internal pages rather than the home page, so in the first case, you would generate links to this page as http://www.thesite.com/pink-pigs.html and then proceed to do the exact same process for the other search term.
The downside of this is that it still does require different linking campaigns takes time and splitting of resources. A better option is that of combining and adding the human factor, after all, Google provides results for humans after all, and the quality of the results is high on the agenda. In this case, you could create a better anchor text and description such as:
"Purple Cow Gifts - Shop online for all manner of purple cow and pink pig gift sets, with discount specials every week"
This is also human friendly, and although its main aim is top search engine ranking, it could be seen as a normal, human based link. Include both the terms in the description, and then on the actual site the title of the home page makes sense. Then in the first paragraph on the home page could mention both search terms as well as link directly to those specific pages (www.thesite.com/pink-pigs.html etc) this would make sense to both the search engine spiders, used for finding and displaying results, and to humans.
A site that has realised this, and has the results to show it is thegolfcollection.com which has the number 1 ranking for not only golf gifts but number 4 for golf accessories out of 20 million results.
This sites planning and preparation prior to executing a linking campaign will pay off for many years to come and keep the competition scrambling to catch up.
For this reason, planned keyword research is needed prior to any linking campaign for SEO results, for both the anchor text and the description.
An excellent tool for information on keyword research is Aaron Walls keyword tool:
This tool should be used together with an Adwords Campaign to gain the most accurate measure of the volume of searches for your terms, before any SEO link building activities take place.
The human that is searching has to be kept in mind. You want people to click on the link. It should appear to Google and the other major engines that this the primary purpose of the link. This SEO link building strategy will bring your success for years to come and large amounts of free traffic your competition would love to get there hands on. To your success!
About the Author
Paul Easton is an SEO Expert, and the owner of DigitalAwol.com, The Link Exchange Directory that helps the small online business get Free Search engine traffic from links. You can instantly get 20 High Quality Fre.e Links to your website by visiting: http://www.DigitalAwol.com/
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