Adwords Consultant Google
Google AdWords Optimization: Why You Must Increase Your Keyword Relevancy
Many Google AdWords advertisers are frustrated. Most are even confused.
Can you relate?
You've done your keyword research. You've compiled a long list of terms and implemented them into your AdWords account.
What happens next?
Half of the terms aren't even running. Why?
The AdWords system has given you a low quality score, which means that you don't have a very relevant keyword list.
What does the system want?
Answer: Improve your quality, or increase your bid.
Of course, you don't want to increase your bid. So, you must improve your quality score.
How? By increasing your keyword relevancy.
Keyword relevancy is the key to success with Google AdWords.
While it's tempting to include all the keywords you got your hands on, you should note that this is the #1 mistake advertisers make in their campaign.
Keyword relevancy qualifies the end user.
When this user searches on a relevant keyword term that activates your ad, you have qualified someone who is interested in your product/service.
For this reason, you need to increase your keyword relevancy as much as possible..
What is considered a relevant keyword?
The term must be exactly what you are advertising.
For example, if you are promoting AdWords tips, a relevant keyword list may be:
Although the following group of keywords is somewhat related, notice that they are targeting a totally different audience:
In the latter batch, AdWords will surely deem your keyword relevancy lower than former.
Even if you were to raise your bid so that you can appear on these terms, chances are that even if users do click on your ad, they will end up leaving your website without making a purchase.
The product/service you offer was not exactly what they were searching for.
This is precisely why keyword relevancy is so important.
You need to know who you are targeting, and your target audience needs to know how to find you.
Both sides of the fence are met when you find that relevant keyword term.
Follow these easy steps on keyword relevancy and you're on the road to AdWords success!
Next page: Adwords Coupon Google
Bookmark/Share This Page:
Adwords Consultant Google News
Google Launches New Reporting Features For AdSense15 May 2013 at 3:51pm Google has been full of announcements today as its developers conference, Google I/O, takes place. Not everything the company announced today came from I/O, however. For one, the company announced on its Inside AdSense blog that it has added dome ?
Google AdSense Goes After Vietnamese Market14 May 2013 at 12:18pm Cites "huge potential."
How To Enable Adsense Reporting in Analytics for Multiple Websites (Links & P...13 May 2013 at 3:08pm The reporting features of Adsense and Analytics have improved a lot in the past year. By integrating both the Google tools you can see data that will be resourceful and productive. One primary condition to enable Adsense reports in Analytics is that, both should be of same Google accounts. If you are not seeing any Adsense data [...] Author information Palla Romarao Palla Ramarao is a Microsoft ...