Adsense Adwords Help
How Cost-Per-Click In AdWords Affects AdSense
Despite the so-called "Death of AdSense" (which happens to be a smart marketing ploy), there are marketers who know enough of how bid pricing works to increase their AdSense earnings from PPC.
One of these correct beliefs is knowing how bid pricing works. Generally speaking:
1) If there are not enough ads to go around, that particular niche is too small to try.
2) If the "general economy" of the ads is rather low, avoid the niche too. That's why there are high-paying keywords and low-paying ones.
3) If one site performs better than a similar one in AdSense clickthrough rates, that site will be served better paying and better performing ads. That's how smart pricing works.
We're sure Google has many secretive and subtle metrics to disqualify junk sites and the corporation insists on surrounding itself with webmasters who are committed to providing quality work.
Going back to point 2), no matter how genuine sites are in providing valuable content, webmasters need to know something about the state of the competition related to a supposedly high-paying keyword.
There is a general belief that "certain keywords pay highly" (granted), like bankruptcy, cancer, lawyers etc., but without research to back them up, such a belief does not stand on a foundation.
Google does not take from AdWords advertisers the maximum bid price they put in their account; this is important to recognize. For example, the first-placed ad may have a max. bid of $12, but the max. bid of the second-placed ad stands at only $2. The top advertiser does not always have to fork out $12 to maintain his ad in first place. Google Advertising works such that it has a sliding scale for the bidding process.
In other words, you bid on the keyword 'bankruptcy' and you decide that it is only worth $1.95 but you are willing to pay up to $12 against your competition. Then one day, your closest competitor's bid is $2. Google will ante up 6 more cents on your behalf to keep you in the top position and continue to do so for as long as you can afford up to $12. Google sets these special perimeters when they set the account up for that keyword.
That means Google can only pay AdSense publishers as much as the next highest existing bid price. Then again, as you do your keyword research, Google only shows average CPC as the real numbers change dynamically. So it is crucial for publishers to appreciate the bid pricing gap between 1st, 2nd, 3rd and 4th-placed bidders to make an educated guess of how much they will be paid for certain AdSense ads.
With all that being said, AdSense is very much alive and well. The AdSense program is just an attractive incentive to make AdWords advertisers happy that their ads will be spread out with the help of publishers. Google Inc. can take down AdSense; it's their choice, but it's not helpful. Honestly, it's the publishers' fault that they abuse the system so the company fine-tune it...meaning, make sure the distribution of earnings is better deserved and justified to esteemed publishers.
Source: Free Articles from ArticlesFactory.com
Next page: Adsense Affiliate Programs
Bookmark/Share This Page:
Adsense Adwords Help News
Google AdSense7 Mar 2014 at 4:10pm With Google AdSense, you can earn money from your online content.
AdSense - Wikipedia, the free encyclopedia6 Mar 2014 at 4:32pm Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media ...
Wire Transfers Now Available For Google AdSense Publishers In India5 Mar 2014 at 7:24am Google quietly announced in the Google AdSense Help forums that they are now extending their beta program for publishers in India to get paid via wire transfer over check. In fact, Google said they will be completely "replacing cheque payments with U.S. Dollar international wire transfers" in India. Google said that during the beta the publishers in India reported favorable rates claiming ...