Adsense Adwords Google

How to Make Money Using Google Adsense Part I

If you know how to make money using Google Adsense, you have an excellent source of passive income that requires very little maintenance once set up. However, the setting up could take some time and the philosophy behind websites designed for adsense is continually changing as Google change the way they view webpage content.

First, however, a few words about what Adsense actually is. Google run a pay-per-click advertising program called Adwords, which any registered member can use to promote any product that is not on Google s exclusion list. That list contains adverts for sites such as adult sites and online gambling.

These Adwords adverts are displayed on the right hand side of Google search results pages. Webmasters can opt to display these Adwords adverts on their own websites by signing up for the Adsense program. Under this program, Google will use semantic analysis of the selected web pages and determine what adverts would best suit the semantics and vocabulary on the page.

This is similar to the LSI methods used by Google to determine the relevance of a web page to a search term used by a Google user, and so help to determine the listing position of that page in the Google results. Each time a visitor to the web page clicks on a Google advert, the webmaster receives a proportion of the cost of that click to the advertiser. It is obvious, therefore, that the more clicks you can get on your Adsense ads then the more money you will make.