10 most common internet marketing errors. Avoid these errors  

Internet marketing errors will cost you money. Even the most seasoned veteran will make some"internet marketing errors". The seasoned veteran may catch his mistake quicker than a newbie but even the best of the best do stupid things. This is not necessarily a bad thing as long as we learn something from our mistakes and don't do it again. In this article we are going to briefly talk about the 10 most common internet marketing errors. Most of these deal with Pay Per Click campaigns.

1. Not turning off the content network. When running a Google adwords campaign you should turn off the content network because if you don't you will be getting clicks from Google Adsense pages. These pages are often times loaded with click fraud and non targeted traffic. If you are not an expert you should turn this feature off as it can cost you a small fortune with no results. To turn off the content network log into your Adwords account go to your campaign and click on the edit settings button on the right side of the screen and uncheck the content network box. You can leave the Google Search and Search Network boxes checked.

2. To many keywords per ad group Limit the # of keywords in your ad group to 25 or less. 75 if using broad, phrase or exact match keywords. Having more than affect your quality score. The more keywords in your ad group the less relevant they are to your ad. Don't put more than 25 keywords in your ad groups unless they are highly relevant.

3. Keyword grouping Make sure the keywords in your ad group are similar and all contain at least one common keyword. Use the words in the title and description as much as possible.

Ad group name: Radio Controlled Models Common Keyword: Radio Controlled Models

Ad

Radio Controlled Model website Airplanes, Cars, Boats Get hard to find Radio Controlled Models Yourwebsite.com

The common keyword has been used in the ad copy and all keywords have the common keyword Radio controlled models. This is the proper way to set up an ad group

4. Using only broad match type If you want your keywords optimized for the best results don't only use broad keywords. Use broad, phrase, and exact match type.

Broad keyword: Radio Controlled Models (No quotes or brackets) Phrase Keyword: "Radio Controlled Models" (quotes) Exact Keyword: [Radio Controlled Models] (brackets)

5. Low daily budget If you want to get high amounts of traffic you can't do it with a low daily budget. If you set your camp gain to a $5.00 daily budget you can't expect much traffic. Google displays ads based on a number of factors including daily budget. Set your daily budget a little higher than you are actually prepared to pay and monitor your costs. It is very difficult to get any traffic on a low budget.

6. Duplicate URL'S You can only have one url advertised per keyword and advertiser at Google. If you are advertising www.woodenmodels.com and another advertiser is advertising the same url only one ad will be displayed. Often when entering a new market someone else is advertising the URL you want to advertise. You either need to raise your CPC to outbid the competitor or create a landing page. Landing pages always convert into sales better as web surfers like to read reviews, comparisons, and opinions about products prior to making a purchase. If you are not getting impressions for some of your ad groups this is probably why. It is highly recommended you use landing pages!

7. Keyword bid price to high This internet marketing error can cost you! You need to set a bid limit. Unless you are very experienced and know that Ad Group / keyword / ad combinations make you sales you should not bid to high. You need traffic but paying $5.00 a click is much to high. In a lot of cases even $1.00 is to much. You need to keep your bid priced low while achieving the best position you can. Trying to outbid competitors to get better position is not a smart tactic. Use good marketing techniques to outsmart them and you will pay less and see better results.

8. Ad positions to low Use the Google Traffic Estimator to help you figure out how much you should be bidding on your keywords. If your CPC (cost per click) is to low your position in the search results will be lower than 10 and you will not be on the first page of the search results. For the best results you want to try to be on the first page of the results. This can be expensive and you may be forced to be on the second page due to cost. This is not bad because as your quality score goes up so does your position. By using good marketing techniques you will eventually get there.

9. Non-Targeted keywords This is a big internet marketing error especially by newbie marketers, and could be costly.If you are advertising a product such as Wealthy Affiliate or Profit Lance you may want to use keywords such as Marketing, ebook, Affiliate, Money. These keywords get a ton of traffic which in turn cost you a ton of cash. This traffic will not convert into very many sales. This is because these type of keyword is not targeted enough. If a searcher types in money they could be looking for information on The Microsoft Money program not how to make money on the web. Make sure your keywords are highly targeted to what you are offering . Better choices for the keywords above would be Internet Marketing ebook, or Make Money Online as they are more targeted. The more targeted the keywords the better conversions you will see.

10. To many ads when split testing Split testing allows you to run more than one ad per ad group to see which one works better. Use 2 only keep the better one going dump the bad one and keep this up until you get a good group of converting ads.

These are the 10 most common internet marketing errors. Avoid these and you will see better CTR and conversions. To learn more about the 10 most common internet marketing errors and how to make money with internet marketing in general click the link in my resource box below for some good information!

About the Author

I fish, dabble in 3D Graphics, game programming and study Internet Marketing. To learn more about the 10 most common internet marketing errors check out my website at http://www.myaffiliatemarketingstrategies.com

Blog: http://scottsmarketingtruth.blogspot.com/