Manage your Adwords - Keyword Selection Clues
by Kirt Christensen
You can grab your client's attention by entering into the conversation going on inside her head. Google can help you to accomplish this and get higher clicks as well, by skillful use of keywords in your ads. One of the premier rules of AdWords management is; capture the attention of more people by bidding on more keywords.
The thing that helps you give your clients satisfaction is showing them that you know what they are thinking. Showing them that you know just what kind of day they had today. That is just what it is to join the conversation that is going on inside your client's head. When you seamlessly enter and communicate using the same words he uses and about the same topics that are important to him, that is when he will listen to you.
The keyword people type in is the conversation inside their head, at that very moment. Your ad will capture peoples' interest when it repeats to them what they're thinking. So putting your keywords in your headline, and in the body of your ad, and in your URL are all part of a sound advertising strategy.
The more places in your ad that you have keywords showing up, the better your chances of getting the clicks. That means the headline. That might mean the body of the ad. That even means the display URL. If someone types in "German" or "Learn German, " notice how many times they'll see their keyword in this ad:
Want to Learn German?
5 Crucial Principles You Must Know To Master German, and Fast
www.MasterGermanFaster.com
When powerful AdWords Management equals knowing what people are searching for and sending it right back to them in the form of an ad, where do you look to find what it is they are searching for. How do you find the great keywords and more importantly the keywords that can boost profits?
The fastest site to begin your quest is to go to Overture's Keyword Selector Tool. This is a free service at http://inventory.overture.com. It makes available to you an instant overview of the value of each of your keywords and how they relate to each other.
458, 579 learn german
103, 157 german shepherd
85, 210 german
22, 970 german dictionary
16, 990 german english dictionary
16, 294 german translation
15, 992 german shepherd dog
14, 409 german translator
13, 037 german shepherd puppy
11, 646 english german dictionary
10, 187 german to english
9, 810 german to english translation
9, 800 german short hair pointer
Take a quick glance at the above list and you will see where the traffic and money are. It is clear as well that some of those keywords don't belong on your list.
Without it costing you a penny you now have a clear list of the negative keywords for your list. Negative keywords are keywords you specify that you do not want you ad to show on when people use them in a search. You put them into your keyword list with a negative in front. Like this:
-dog
-puppy
-shepherd
-pointer
-dictionary
-translator
-translation
-hair
-etc.
Your ads won't show anytime people include these words in their search.
What is it going to cost you in reality, to bid on these words? To fin the answer to that question go over to the Yahoo Resource Center at www.overture.com, and select the "Bid Tools" button. After you put in "learn German" in the search box, you will be shown a list of prices that advertisers will pay to advertise their goods at Yahoo sites. They range all the way from forty-seven cents down to five cents.
Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo's search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different.
Not a problem. The Bids Tool is a quick gauge of how good a job advertisers are able to do on making money from their Yahoo clicks. In this case, nobody is willing to pay more than $0.47 per click. That tells you something already. When you compare "learn German, " which maxes out at $.47, to "home mortgage, " where Overture bids top off at over $4, you've got a sense now of how lucrative the learn - German market is, or is not, going to be for you.
About the Author
Kirt Christensen, a veteran of over 10 years of adwords management , will be your guide and show you exact results of all the adwords management tricks he tests and uses each month. {a href=" http://www.managemypayperclick.com"}http://www.managemypayperclick.com
